Medical Communications and Strategy

As HEOR and RWE continue to grow in importance, it is critical to communicate them clearly and accurately. Challenges can include complexity of methodology and data sets, ensuring alignment with scientific strategy, and varying levels of audience understanding.

RTI-HS’s writing, editing, and creative teams are experienced and trained in HEOR and RWE data and how to communicate it.

Our Medical Communications and Strategy Team Offers:

  • Extensive experience developing publications in pharmacoepidemiology, patient-centered outcomes research, and economic evaluations, including with relevant journals and congresses
  • Specific expertise in both conducting and publishing SLRs, TLRs, and Delphi panels
  • Connections with expert researchers to ensure understanding of methodology and data
  • Rigorous yet dynamic approach to publication development, customized to meet your timeline goals and compliance requirements

Publication Planning

A truly strategic medical publication plan fits seamlessly into your broader medical strategy, with clear publication objectives. We partner with you to create a plan that:

  • Reflects the evidence generation plan and ensures timely presentation of data
  • Identifies gaps and information needs that can be addressed through publication
  • Shows interdependencies and avoids premature or inappropriately sequenced data release
  • Leverages appropriate journals and congresses for target audiences and timing requirement
  • Supports use of plain language summaries, inclusive language, and enhanced content appropriately

With this plan in hand, your teams can develop and implement their tactical plans efficiently and effectively.

The Complete Publications Experience

RTI-HS partners with you to develop and execute publication strategies that improve patient outcomes through increased knowledge and understanding. Our publications support spans the whole asset lifecycle and is exemplified by our expertise in HEOR and RWE.